James Wright User Interface Specialist

Current availability: Not currently looking to take on new work or discuss other opportunities

Direct Line Group

Direct Line Group are home to several of the country's best-known brands, each with its own clearly defined personality and proposition, serving millions of customers in the UK.

August 2020 - present
Direct Line Group
July 2022 - present

Principal engineer (Green Flag)


Coming soon

August 2020 - July 2022

Senior digital engineer (New product delivery)


Working within the New Products squad (brand tribe) at one of the UK's leading insurance providers, on a mission to create a world where insurance is personal, inclusive and a force for good.


  • Coordination and delivery of a new personal loans offering for DLG brands (Direct Line and Churchill) using technologies including Angular, Mulesoft, and AWS, and integrating with third party providers and services
  • Driving discussions and improvements within the Engineering chapter to reimagine the short/medium/long term future of codebases to facilitate future proof, scalable and reusable solutions
  • Delivery and technical leadership of SEO roadmap across a variety of products
  • Cross team troubleshooting, technical support and knowledge sharing on both an ad-hoc and scheduled basis
greenflag.com homepage
Green Flag
Directline.com homepage
Direct Line
Churchill.com homepage

Screenshots credited to Direct Line Group

Want to work with me?

I'm a principal UI engineer with Green Flag, part of Direct Line Group.

Green Flag is looking for talented front end engineers at various seniority levels. Contact me for an informal chat (no recruiters please!)

Want availability updates?

I'll only contact you about my availability (I won't email you random cat pictures, I promise).